Zarathustra Suicuine wrote:
So do we know why PJ made these changes that screwed over actors, merchandise makers and meant the first film had an obvious cgi villain? At that clsoe to the deadline, you'd think he'd have a good reason for it.
It's quite simple. The Yazneg design (which was designed to present Azog as a character, rather than a "big, brutal Orc" like the former Bolg/even former former Azog design) simply wasn't good enough. Sometimes a bad idea isn't instantly recognisable. It took a nearly complete AUJ to show that the 'old man' Azog wasn't working out. It wasn't intimidating enough to carry (at that point) three movies as a primary villain, and, frankly, looked a bit daft.
What we should bear in mind is that with LotR, Jackson had 2 years of pre-production to get everything set in stone (and even then, there were changes as things were put to film and it turned out some things weren't as successful in motion). With the Hobbit, he had a matter of months to pick up a nearly dead movie and get things in order (and he spent some of that time sick and in hospital). I essence, Jackson had to do pre-production whilst he went along, rather than getting it all sorted before filming.
Look at the evolution of the Goblin Town Goblins - the final animatronic masks were finished (I think) the day before the scenes were due to be shot (it was cutting it close, anyway). And then it took filming to realise that the actors were essentially boiling in the suits, and had to have their sweat literally poured out of them after each take. Unsustainable, and potentially dangerous. In the end, they finally made the goblins (almost) entirely digital.
Now consider the lead time that merchandisers require. These companies work upwards of a year in advance to prepare products and make sure everything is ready and produced and in stores for release day. With GW, we know that things are in the warehouse for a good three months before release, because of White Dwarf taking that long. The merchandisers were literally working off 1 year old scripts. The business simply couldn't change because of later (necessary) changes in film production. See lego releasing Yazneg themed sets, and even DoS sets, because when they designed their lines, there were only two movies. An entire movie had sprung out of thin air and they had no idea what to do with it. We're still seeing the effects of that now.
In short - it's a mess, but hopefully for the right reasons. The film HAS to come first - not partners, not actors, but the film itself. Jackson made his calls based on that.