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Expect to see more support for the Hobbit SBG
I have a suspicion that GW have had a bit of a hard year with the models from AUJ. Not only have the models gone up exponentially in sell price, we've been given much less models for that price (White Council, anyone?).
With this strategy, they've been forced into the position of the figures being 'collector's models' - not a price or market you want to be into when the age range of the film in question is lower than it was for the LOTR trilogy.
With a move to plastic, it's a reduction of cost, a lessening of figures being returned with defects, and the opportunity of producing in greater volume and bulk - especially with hero figures - who are a very hard sell in Finecast in both the pricing and quality. It's good for GW's image, and it's good for gamers.
As we've seen in the trailers for DOS, there's going to be more 'army' figures - there are wood elves in armour, wood elf 'hunters' of Legolas and Tauriel, the lake-town folk doing battle with the dragon, as well as plenty of variations of Orcs, from Gundabad to Dol Guldur, and there'll probably be another variation on the dwarf army of Dain coming up too. And of course, SMAUG the MAGNIFICENT.
I won't go as far to say it'll be a return to the 24 models for £15 policy, mainly because they've gotten the taste of the higher margin over the past year, but it is likely to change the way that the game is pushed in store.
It rather feels as though the Hobbit AUJ was a poor spring board for SBG. The majority of the scenarios were hero and smaller game based - there wasn't really a 'Last Alliance' moment to really push the army element that is the main driver of LOTR. Instead there were a lot of Thorin's Company vs the world. Of course, the next film will be similar, with the spider sequence and escape from Thranduil's Halls, but with the Battle of Five Armies coming up I can't see how they won't be pushing for more models on the tabletop.