I second the idea of unique backlog signatures if it is at all pheasable.
Regarding an e-magazine, I obviously publish a monthly newsletter/magazine which simply links to articles hosted in other places (so far, my own forum) - any images I use are photographs of one's own models, and I can only get away with using the logos GW/LOTR etc because I am a retailer. Its very risky ground indeed but with photographs of one's own painted models - doable. I would also be very careful where it comes to content, no stats posted up - no information leaks outside of forum threads etc. Its a very tricky ballpark indeed.
Regarding the site, I think it works fine as it is
Great job!