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But I also wouldn't be surprised if there wasn't one, because the rules don't really demand a massive update (unless they give us some kind of 'expansion' style update to the rulebook, like the siege rules added to TTT. I could see them perhaps trying to make larger games flow more smoothly, similar to the way Warhammer historical used the lotR rules, but expanded them for mass battles with the Alamo book. Might justify another edition.)
Exactly that. Why we got 3 starter sets during the first trilogy was largely due to the evolving nature of the game. Just because we aren't getting starter sets does not mean that the game is "doomed." It just means the rules do not need updating. GW updates the other two games starter boxes about every 5 years, I don't see why they wouldn't apply the same logic to this game.
Plus, the hobbit is a different beast than lotr. LOTR evolves during the course of the movie. Battles in the hobbit are by and large the same until BOFA.
A lot has happened behind the scenes with the production of The Hobbit. Azog changed his look 5 or 6 times. PJ couldn't settle on a 4 legged or 2 legged smaug for a long time - which would have direct impact in the sculpting time needed to make something that big.
Also, if we didn't get shown accidental laketown scenery, then we wouldn't know it exists. There is still almost 2 years before GW releases everything for The Hobbit, so it could come at any point during that time, if it does.
I also don't believe GW has shelved a bunch of stock because of poor sales they will never release. IMO, they are waiting for BOFA, the battle against the Necromancer, and the attack on Laketown to drive future sales.
This year, we're just getting a strange, smattering of miniatures that were essentially not required to play the bigger scenarios that were supposed to come out with either the first movie or the second. Lego had a disastrous first year because they were releasing toys with wrong names and for scenes that no one had seen yet.
So, we got Gundabad orcs this year. They didn't do anything in the movies except walk. We have no idea what role they play in the future of the story. But I imagine we will be getting a plastic box of some other kind of orc from the BOFA and these will be part of the Necromancer fight.