robh wrote:
Asgarod wrote:
To make 2nd Age figures on their own GW would have to licence uniquely with Tolkien Estates, but can't as Mithril already have the gaming miniatures licence and are maintaining it. Although if they wanted it badly enough GW could undoubtedly buy out Mithril and obtain the licence that way.
GW have to work with Amazon if MESBG is going to be expended into 2nd age, but Amazon don't have to work with GW.
I believe, and its been a long time since I followed this stuff directly, that Mithril have the same license as GW originally had. Their license is with that entity we now called "Middle-earth enterprises"
It seems that in the 1980s, Iron Crown Enterprises (I used to work for them, so this is vague and based on hearsay and maybe biased/confused), got a "gaming" license from Saul Saentz Company who neither knew nor cared what roleplaying or wargaming was. Middle-earth was not a fertile field for merchandising in the 1980s, especially after the not-great LOTR cartoon movies. MERP went on to being the second biggest selling RPG after D+D. Prince August in Ireland made an agreement with ICE. Prince August (aka Mithril) got a license for "Tolkien Enterprises" (Now Middle-earth Enterprises). TE were content to get a smallish license fee and likely the sort of brand enhancing capabilities of a premium range of miniatures attached to the second biggest RPG in the world (whatever those were). Crucially neither the Estate, nor the Enterprises appeared to give a toss what was used. There just wasn't enough money involved. Unfinished Tales stuff? Whatever, throw it in. Silmarillion references? knock yourself out. It's just that something shifted in the mid 1990s. I suspect there was a sense that A Major Motion Picture was now possible at an affordable price. Both the Enterprises and the Estate started sniffing money. Anyway, the first thing that happens is that Enterprises starts putting extra pressure on ICE, and Enterprises decides that Mithril has a "collector's license" and an "RPG license" but not a "wargaming license." Mithril made some army boxes around this time, and Enterprises shut that down hard. (The few "warbands" boxes became collector's items). The wargaming license went to Black Tree Designs for a while.
Then bam, actual plans for movies, MERP is shut down, RPG and gaming fansites were shut down, merchandising deals are announced. GW gets a "wargaming license" and Mithril is allowed toddle on regardless. I don't know why. There doesn't seem to be an actual reason. They don't represent a big lot of money. It's entirely possible that someone at Enterprises just likes them. Notably, too, none of the "out of bounds" stuff is in print over there too. They don't sell the Khamul anymore, the Unfinished Tales stuff is looong out of production. The only thing I can see on their website that pushes it a bit is that they have a "royal dragon of the first age" - not a named entity, just something that might be from the first age. So they don't have a different set of license terms as far as anyone can tell. GW also had held a long grudge against Prince August, apparently. And Prince August probably would shut down itself long before selling itself to GW.
Probably the key concerns with the current developments for miniatures enthusiasts right now are:
- Does Amazon really care about licensing (note the seeming lack of Wheel of Time anything)
- Will there be enough cool new visuals to drive new toys (note how the new Star Wars movies really didn't set the world on fire with cool new stuff?)
- Would it be worth GW's while? Are there going to be memorable battle sequences which would inspire demand for miniatures?
- This series will cover a very long time. Are we going to get enough exposure to any cool characters to make us go "oooh, let's buy that mini?"
- Would it be worth "our" while getting whatever GW does make? I could very much imagine them releasing a plastic core set (ala Escape from Goblin Town) and then a small series of low-rate-of-production "collector's" models for major characters.
Maybe they could just release a War of the Last Alliance set next year and call it a day.