I think you could reasonably expect a stone giant, some elven cavalry, some new eagles, some flashback stuff from Dale, some flashback dwarves and perhaps some new poses of the heroes (if they go down a similar route to LOTR).
However, my big worry is that as great as (IMO) this big release is, the coverage will all but disappear again over the next few months. GW have changed their release policy to these big, single hit, waves. That works for WHF and 40K as they constantly have new armies coming out but for the Hobbit we've already got the vast majority of the figures we need for the first film so the game's presence in WD is likely to drop very quickly.
In addition, the old LOTR section of WD from back in the day was full of articles about new scenarios, making your own terrain, interviews with the cast and crew of the film and trial rules. None of these kinds of articles are being pushed by WD these days so my big question is this:
Exactly what Hobbit content are they going to put in WD for the next year?
Remember the Jan or Feb WD from this year? Full of LOTR stuff, battle reports, new figures, new books and then essentially nothing at all until this month. Unfortunately I think the same thing is going to happen with the Hobbit, I think we'll get another issue sometime in this year with a strong Hobbit focus and a wave of new figures but other than that I fear it's going to be very quite on the SBG front.
I guess we'll get some idea when we get our hands on the new rulebook on Saturday and see what other profiles are listed that have not been released.
Just to clarify I truly hope I'm wrong about all this and that we get great coverage for the next year, I've just got my pessimistic hat on today!
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Finished 2nd in the 2014 GBHL. My Wife's so proud
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